The product and pitch are still not good enough yet. Despite this we are back online for the second time. Was using 2 column layout to accommodate inline help but was unhappy with it because I do not like using floats (reduces browser and small screen compatibility). Tried various ways to make it look more appealing. I want to use browser defaults as much as possible but this limits what I can do. Taking inspiration from Craigslist, Google and Wikipedia.
Maybe I need to show the site is ‘alive’. Could do this by showing something topical – for example, winter photos in winter time or usage statistics.
Read some interesting stuff about web design in Mind (Scientific American). Web-designers have 10 seconds for their homepage to snare user, sentences need to be very short – no paragraphs and, if you want people to pay more attention, make something harder to read.