I have come to the conclusion that this particular use of the search-on-search technique (i.e. two people looking for each other) is a lame duck however you cut it.
I released first version of Look2Look in March 2006. It flopped. I put it down to poor appearance, mainly. I spent from August 2007 to June 2008 trying to make the application more compelling by experimenting with the way it looks, its pitch and the way it works. Not achieved.
I worked hard, haunted by the idea that someone else would get there first. I have spotted about 6 other websites attempt the same thing over this same period but, apparently, without success.
Still working on appearance. Final design for this month looked like this:
Right at the start of the month, Nick got in touch. I showed him what I’d done…
He said:
I personally think the layout is far too simplistic, I suppose its important to balance between usability and unique design, although I do think you are on the right lines. Need a hand with the design at all?
This blue one was greeted by Mark Osgood, a colleague, with a flat and emphatic, “it’s worse”.
Spotted a new competitor. It’s called Bountybox:
